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WINE USED TO BE SOOOOO BORING

IN 2015, FOLLOWING THE INFAMOUS SOUTH HAMPTON ROSÉ SHORTAGE...

JOSH OSTROVSKY, A.K.A. “THE FAT JEW,” AND TANNER AND DAVID OLIVER COHEN, FOUNDERS OF “WHITE GIRL PROBLEMS,” LAUNCHED SWISH BEVERAGES WITH THEIR FIRST PRODUCT, WHITE GIRL ROSÉ.

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FIRST PRODUCT
WHITE GIRL ROSÉ

A BRIGHT AND REFRESHING ROSÉ TARGETED TO A NEW CULTURE OF WINE DRINKERS WHO JUST WANT TO HAVE FUN.

IN EARLY 2019
EMILY RATAJKOWSKY JOINS BABE

IN 2019, SUPERMODEL EMILY RATAJKOWSKI BECAME BABE’S OFFICIAL CHIEF OF TASTE.

Emily BABE
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IN LATE 2019
BABE BECOMES THE OFFICIAL WINE OF THE NFL

THIS SEASON BABE IS CRASHING YOUR FOOTBALL PARTY. IT WILL BE AVAILABLE AT 12 STADIUMS ACROSS THE COUNTRY THROUGHOUT THE SEASON.

YOU DESERVE SOME WINE