• BABE IS 12% ABV.
    YOU'RE WELCOME.

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YOU DESERVE IT.

BABE IS THE CUTE, DELICIOUS, TAKE-ANYWHERE WINE IN A CAN THAT PAIRS WELL WITH LITERALLY EVERYTHING. 

OFFICIAL WINE OF DAYDRINKING AND FALLING ASLEEP BY 10PM SO YOU DON'T WAKE UP FEELING LIKE COMPLETE GARBAGE.

PARTY BOX

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ABOUT

In 2015, following the infamous South Hampton rosé shortage,
Josh Ostrovsky, a.k.a. “The Fat Jew,” and Tanner and David Oliver Cohen, founders of “White Girl Problems,” launched Swish Beverages with their first product, White Girl Rosé Wine: a bright and refreshing rosé targeted to a new culture of wine drinkers who just want to have fun. In 2016, the team launched BABE. In 2019, supermodel Emily Ratajkowski became BABE’s official Chief of Taste.

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"BABE IS MY ACTUAL BOYFRIEND."

- LAUREN, SAN DIEGO

"EASILY THE BEST WINE IN A CAN I'VE EVER TRIED. I'M IN LOVE. IT'S ACTUALLY EMBARRASSING."

- TAMMY, MIAMI

"BABE LOVES ME FOR ME."

- JIMMY, NYC

BECOME A BABE

THIS IS OUR GOAL: TO CONNECT WITH THE CUTEST PEOPLE ON THE LITERAL ENTIRE INTERNET AND EXPAND OUR ALWAYS GROWING BABE FAMILY. WE'D LOVE TO WORK WITH YOU!

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WE JUST WANT YOU TO BE HAPPY.